Advertising is one of the most vital aspects of marketing in any business, designed to raise awareness and convey product messages to the world en masse. Most of the world’s most notable brands were built on the back of strong advertising strategy, and whether your organisation is big or small, you too can benefit from carefully considered advertising. One way towards achieving this goal is to opt for an advertising agency to help put together your campaign and strategy, but it can often be hard to understand exactly what you should expect from the agency you select, and indeed whether or not an agency is suited to you and the needs of your business. In this article, we’ll look at what you should expect from your advertising agency, and how you should approach the creative process.
An advertising agency may seem out of your league as a small to medium-sized business owner, certainly when you initially consider the costs involved, but this couldn’t be further from the truth. Advertising agencies work with companies of all sizes, and often they deal with smaller businesses in the course of their day to day work. At the heart of the process, it isn’t the size of the company that matters – it’s actually about finding out what the business stands for and how to convey that message to the world at large, in order to generate greater revenues in business. In that sense, you should approach the agency experience with an open mind, but also with consideration of what you want to achieve from your advertising campaign. As a small business, you will notice a particular impact from your advertising input provided you approach it with the right attitude.
Don’t be afraid to share ideas and thoughts with the agency, and to discuss with them your thoughts and ideas for the progress of your brand. After all, it’s your business at the end of the day. If you input, as well as draw, from the process, you will reap more value from your consultancy and generate more revenue for your business when the process is over. Whilst some clients expect the agency to sit and throw ideas around, it is those that offer some input into the creative process that tend to receive the greatest value from their advertising agency, which is directly transported into their profit figures at the end of the year and reflected in long term business value.
Dealing with an advertising agency can be a daunting prospect for the small business owner, especially if you haven’t previously dealt with any similar consultancy services. Nevertheless your organisation can significantly benefit from the help and advice of an expert service provider to design and create a more comprehensive promotional strategy. By understanding what you want to achieve and knowing how to approach that goal, as well as understanding roughly what to expect, you should be able to get the most value for money from your advertising agency.
Watch the video related to Advertising Agencies
One of dozens of spoofs from Hitler’s rage scene in the movie “Downfall”—this parody is an entertaining tribute to those ad agencies with the foresight and commitment to take their clients digital! The Internet will continue to reward those who “get it” and punish those who don’t. Go digital or go home!
Help answer the question aboutAdvertising Agencies
What advertising agencies do US companies LA Fitness (NOT UK company with same name) and 24 Hour Fitness use?I need to find this information out about the US companies not the UK ones. They are separate companies. I need to know who the advertising agencies are for LA Fitness (USA) and 24 Hour Fitness (USA).
November 3rd, 2009
Purple Cows are bullshit!!!!
November 3rd, 2009
Nice work.
November 3rd, 2009
Excellent work
November 3rd, 2009
Well done guys. #downfall #thememethatwouldnotdie
November 3rd, 2009
A Paycheck !!!!
November 3rd, 2009
As a manager I did alot of interviewing of candidates for software engineering. Your goal should be a position that is the best match for you…education, skills and work environment. I always liked people that were agressively interviewing us. One of the best questions you can ask is 'what are the qualities of your most successful employees?' That communicates your goal to be successful and gives you some insight into the company's value system.
November 3rd, 2009
Marketing involves arranging actual sales of product or services. Advertising is about generating knowledge and interest in your product or services in the marketplace. Advertising companies will have artwork/graphic capabilities and usually work on a percentage of advertising dollars spent or on a negotiated fee. Generally, there would be no performance based payments. A marketing company will generally work on a percentage of actual sales they broker.
November 3rd, 2009
depending upon school, mid-30's is the average
good luck
November 3rd, 2009
Start here!!
http://advertising.about.com/cs/careersource/ht/howtointerview.htm
there are a lot of links at the bottom of the article!
November 3rd, 2009
I guess ur daughter shud have all these queries. It seems that u r much more interested than her abt her career. Anyway its creativity so its bound to flow….and if she really has the balls (oops tits) to conquer the advertising world then it wudnt be any issues. Tell her to get a postgraduation if she wants a big break. Places like MICA ahmedabad and SIMC at pune are good institutes….gettin there wud ensure a good job at any of the better agencies like O&M, JWT, Mc Cann, Lintas etc….the salary one can expect after such a course is anything between 3-4 lakhs per annum….ya inflation does pinch the pocket but still u cant help it. At a later stage u can earn crores as piyush pandey or balki or prasoon joshi earns these days!!
November 3rd, 2009
write to Yahoo and complain.
Any good business will take it's clients complaint seriously.
November 3rd, 2009
In the advertising business, not all entry level jobs lead to a job in the creative department. The position of Copywriter and Art Director are two completely different disciplines, and each require training and a creative aptitude.
You should first determine where your skills lay, as that will determine your course of action.
For a copywriter (depending upon the size of the agency you are working at), the career path to a creative director position might go something like this:
Junior Copywriter – you will spend most of your time writing brochures, sales collateral and other long forms, such a web sites.
COPYWRITER – in this role, you will work on actual ads and commercials. You may be teamed up with an Art Director to flesh out current campaigns. So, for example, if you were working on the Geiko insurance "Caveman" campaign, you might be asked to come up with other ideas that revolve around the life of the caveman.
SENIOR WRITER – This is usually a person with 5-7 years of experience. This person is also teamed up with an Art Director and is responsible for coming up with original concepts and supervising the work of junior writers.
On the art side of the business, there are several paths to the role of creative director.
PRODUCTION ARTIST – This person is given a lot of the grunt work in the art department. They make sure the art files are technically accurate for printing or production, search for images and archive art files.
JUNIOR ART DIRECTOR/DESIGNER – The role of AD and Designer are very different, but both involve producing original designs and layouts to support the concept. Like the role of Copywriter, this position often times involves fleshing out existing campaigns.
SENIOR DESIGNER/ART DIRECTOR – These folks are responsible for developing original concepts and layouts and presenting them to the Creative Director.
SALARIES – These vary widely based upon talent, experience, where you live, whether you are working for an ad agency or an in-house marketing department, and other factors. The best thing to do, is to research various salary reports that are available online. These will give you an idea of average salaries in your area.
GETTING YOUR FOOT IN THE DOOR. Whether you start out as a writer or an art director, you will want to create a portfolio of your work. In the ad industry, this is every bit as important – if not more important – than a resume. No creative director will want to hire a writer or an AD without having some idea as to the prospects skill level or having some evidence of how the prospect thinks. You should start developing your portfolio while you are still in school. If you want ideas on how to start one, drop me an e-mail.
I hope this has been of help to you. Good luck.
November 3rd, 2009
if you are in good shape and have a decent job now a nicely fitted slim cut 2 button suit with narrow lapels in a dark color is a good investment and can be used for all those things – with one of your favorite rocker tees and a studded belt and dope accessories to the concert, with a button down shirt and a skinny tie for a modern, professional look and wear the jacket with slim jeans or khakis and whatever shirt you think is appropriate for the third situation.