Advertising Agency Branding: How To Make It Work For You
Category: Advertising Agencies | Dec 27, 2009 |
Advertising agencies are here to help you get your company, products and services noticed. They provide you with ways in being able to present your company in your particular industry and become one of the options, if not the number one choice for the consumers in their buying process.
Advertising Agency Branding – How It Works
Advertising agency branding starts with getting to know your company in terms of the industry it is in. It studies the present workings of your company, the quality of products or services you provide, and the buying experience of the customers as well as their satisfaction brought about by what you sell.
One then proceeds with the analysis of your companys situation, in consideration of your customers perception of your company and the products and services you provide. This can be done through research methods or by interviews and surveys.
An advertising agency then comes up with a plan – to address the weak points in your companys image and to highlight the distinct advantage your companys products can offer to the buyer.
The Usual Approach of Advertising Agency Branding
There are specific approaches the advertising agency will employ in order to get your products noticed and to influence the buyers to pick yours over the others. Below are just examples on how advertising agency branding may be done.
The use of catchy phrases – Advertising agency branding can provide you with this service so that your product will be associated with catchy words, and becomes easier for consumers to remember.
The use of characters – Associating your companys products with characters that people can relate to, will do well on making your product stand-out in the customers minds.
There are still many other methods of capturing that element that sets your products apart from your competitors. The idea is for the advertising agency to be creative enough to come up with the appropriate appeal of your products, and show it to the world in good taste.
Influence Your Customers Perception and Feeling
One should note that the message delivered by the companys ad campaign should be done just right so as to evoke the positive emotions and perceptions of the consumers. One should ensure that the consumers would be able to relate with the messages of these campaigns.
The ad campaign should consider the specific market your company is targeting. The substance and message of the campaign should be focused and concentrated on that specific buying market.
Remember that advertising agency branding should not only be successful in making your products visible in the market, but it should also induce the consumers to buy – and more so, make them loyal to the brand they now trust.
Watch the video related to Advertising Agencies
where they lose popularity. So companies tying their brands to individual politicians are either naive about politics, or they and their ad agencies are run by people suffering from groupthink. Were they all drinking the Obama kool-aid? Had they not considered what might happen when Obama inevitably fell from messiah status to that of mortal politician? … barack obama pepsi politics inaugural inauguration dc ny nyc marketing advertising democrats republicans protest protests t-shirts vendors …
W W W . 50U . ORG Different Formats Supported
I think it is less Obama, and more what he symbolizes which is communism/marxism, but in a coded, underground way. We’re in deep doo, doo.
Haha it really is.
8:12
“Nine out of ten people buying obama shirts couldn’t tell you anything about him and his policies, it’s just like a Che Guevara shirt”
That’s one of the smartest things I’ve heard someone say.
I’m sure we’ll reach the same page sooner or later
I’d have to look into it more I guess… I’d heard a quick blurb about the closings a few months back and I guess I didn’t dig deep enough before bringing it up. Still, I think the auto industry, particularly GM, has problems on both the labor and corporate sides that seriously need to be resolved before the government commits any more funds.
And by the way, the notion of Republican’s being targeted for closure was debunked quite a while ago. Considering that 80-90% of political donations by car/automobile dealers go to the GOP it wasn’t hard to do.
Damn buddy…we were SO close to being on the same page. lol
Oh well…that’s America!
Nope…have to call you on this one Freemaniac. I researched the story you mentioned and the source you referenced was actually a lawyer defending some auto dealers who were being threatened with closure. He was speculating. He’s a lawyer. That’s what they do.
From the story: A spokeswoman for Chrysler said the decision to cut a quarter of the dealers was “not coming from the task force.”
Now what would have happened if the auto industry wasn’t loaned the money? Boom go way more jobs.
Dialog like this is so important… America really needs more of it. We usually find we have more in common than we think. It’s been a pleasure.
Why not set up some information interviews with planners in the industry and get their views…
Omni corp
You can try:
1. Bates Malaysia
2. Ogilvy & Mather Malaysia
3. Naga DDB
4. Spencer Azizul
5. JWT Malaysia
If you're looking for models to represent your brand, I run a Talent Management business.
Hope this helps.
It varies depending on the agency and the nature of the project. Logo design could run anywhere from $1,000 to $10, 000. Hourly rates can also range — beginning at $75 and up. If you have a small business with limited marketing dollars, it's probably best to go to a one or two person agency — but, be sure to look at their portfolio, experience, etc. And, don't short-change yourself. The cost may seem high, but you're not just paying for a logo and brand strategy, you're investing on a critical component for future business success. (FYI — I've been working in creative and administrative services on both the agency side and the company side for almost 20 years.)
Saatchi & Saatchi actually handles all of the advertising for GM ( http://www.saatchi.com/)
They also have a pretty impressive group of clients including WellPoint and Wal-Mart
However look at the new wal-mart commercials too. How these guys are managing to land such big names is beyond me.
Hope this helps.
Doesn't look like they actually have an agency – most of their promotion in the past looks to have been done inhouse.
From what I found, they appointed PR agency 2ic to manage their account in October 2003, but
THE MANAGERS
THE INNOVATORS
FAST FORWARD
TOMORROW TODAY
THE PLANNERS YOU CAN TRUST
There are several companies I'm aware of that specialize in fashion and luxury branding:
-Laird+Partners who do GAP, Donna Karan, DKNY, Bottega Veneta, Juicy Couture, etc.
-AR New York who do Banana Republic, Burberry, etc
-Baron & Baron who do Calvin Klein, Mui Mui, Michael Kors, etc
There are others, these are just a few of the top ones.
Another great resource is lebook.com.
It is focused on fashion and luxury brands and you are able to search and see what agencies do what campaigns…it will even tell you if the campaigns are done in house.
Hope this helps.