Advertising Agencies: Add Value to Your Product
Category: Advertising Agencies | Dec 22, 2009 |
Advertising has changed its face now and it is not mere brand promotion or brand awareness. Rather it is about promoting the value of a brand. This is not an easy thing to do because you can make others remember the name of your brand but you can not easily make them understand the value of your brand. Now, what is meant by value. As your product being environment friendly can be a value or your product promoting some kind of emotion can be a value. Indeed this is a difficult thing to do but advertising agencies are making this happen through their presentation.
These days you would be seeing two major mediums of advertising, offline or traditional medium and online medium. Online medium means advertisement through the Internet and traditional medium means advertisement through any other medium except the Internet like TV, magazines, newspapers etc. Now, an advertising agency plays a major role in the brand promotion and brand awareness and companies are spending a lot of money in the advertisements. You would know that the Internet ad spends grew by 43 per cent as compared to 2006 and it touched Rs. 215 crore in a country like India. This shows the impact of online advertisement.
Nowadays, people are using Internet for various purposes like online shopping, matrimony search, job search, air and railway ticket booking and for many other purposes. These people are real consumers and advertisement agencies are targeting these people for the brand awareness and brand promotion. Now, online ad agencies are using various tools like search engine optimization, banner ads, e-mail marketing, blog marketing, viral marketing and some other tools for the promotion of your brand and website. And it is very popular and successful.
Therefore, if you have a product and you have an online presence then check for online advertising agencies for fast result and more revenue.
Watch the video related to Advertising Agencies
This ad won a Gold Lion at the Cannes International Advertising Festival, 2008. Product: Axe Dark Tempation Agency: Vegaolmosponce, Buenos Aires Executive Creative Director: Hernán Ponce Copywriter: Mario Crudele Art Director: Martín Ponce Account Supervisor: Néstor Ferreyro Agency Producers: Roberto Carsillo and Jose Silva Brand Planning Director: Diego Luque Client Services Director: Vanina Rudaeff Advertisers Supervisors: Pablo Gazzera, Tomás Marcenaro, Hernán De Majo and Fernando Laratro …
Help answer the question aboutAdvertising Agencies
How do I find advertising agencies that concentrate on specific sectors, i.e. education, health, cooking?how can I find ad agencies with their industry specialty? also how would I find out who the ad agency is for specific companies?
Guys, he says the name of the song(which btw sucks) right at the start of the song, in the little text box in the bottom left hand corner. You guys blind?
Thanks!! ..
It’s written in the info. Read it!
what’s the name of the god damn song???
anyone know the name of the song?
haha
last part (arm’s off) is really terrible
I suddenly feel hungry lol.
Do people actually think this is supposed to be sexy? I mean, people who aren’t vore fetishists.
The site on the Internet to find
http://www.dricq.com/school/index.shtm
http://www.dricq.com/school/Health/14102.shtm
http://www.dricq.com/school/Health/index.shtm
I think there are at least two avenues for you to consider.
An advertising agency or a marketing communications firm might be interested in your newspaper for two reasons:
1. The Media Director of the agency might be interested in reaching what, from your description, sounds like a very tight and well-defined demographic audience. In order to interest a media director, however, you will have to be able to provide detailed information about your newspaper. This would include the following:
• circulation – how many readers do you have?
• demographics – what is the actual demographic makeup of your readership? What is their ethnic makeup? How old are they? What kind of incomes do they have? Do they work in white collar jobs or blue collar jobs?
• distribution – how do you reach your readers? Are you a paid newspaper or a free paper? What is the geographic distribution of your paper?
• how long you've been in business?
• how much are your ad rates? Do you offer a 15% discount to agencies for commission?
As you can see there are a lot of details that you will need to provide in writing or on the web about your publication. This is just basic Media Kit information – every tv and radio station has them, as do all print media vehicles: magazines, newspaper and trade magazines.
Another approach to reaching ad agencies and communication firms is on the basis of submitting stories or press releases that might be of interest to your readers. Agencies are always looking for new outlets for their stories. Such a relationship could prove to be a win-win for everyone.
Good luck.
The usual. Find out who the decision makers are and wine and dine them until you turn blue…
I don't know if they are any good or bad in guam but I know that they are not the same as in NY. Guam does not have the same type of accounts like NY nor the media. Therefore expect the pace to be different and the advertising needs diferent.
I would expect a lot more below the line ads and some print ads. Go there and source around. find out the 5 w 1 h and then decide.
Remember to compile your portolio and testimonials rom the employer and clients if possible. It more believeable that college degrees.
Just have a look at this site and you'll find answers to all your questions and even more: http://vur.me/offcial/maverick-money
Hi Sup,
Visit my blog for a complete list. There are so many.
Ad/PR agencies began using my company's product after their clients began asking them to.
This industry is not known for being early adopters and sometimes it can be hard to teach old dogs new tricks.
Contact the Advertising Board of the Philippines for a complete list of ad agencies
The top ones are
1. McCann-Erickson Philippines
2. Ogilvy and Mather
3. TBWA Santiago-Mangada-Puno
4. BBDO Guerrero-Ortega
5. Ace Saatchi and Saatchi
6. JimenezBasic
7. Lowe-Lintas and Partners
8. Dentsu and Rubicon
9. DM9JaymeSyFu
10. Leo Burnett
11. Publicis Manila
12. Campaigns and Grey
13. J.Walter Thompson
No one can give you a quote because you have no specs to quote. Contact these agencies (call PLDT or your yellow phone book for the contact info of these companies), talk to them about what you want done, and get your quotes
The source you want is the Agency Redbook. You might check whether your local library has it in its business reference section. Otherwise it would cost you $2K to buy it.